Welcome to the newest post in our ongoing series on place data in various websites. Last time we focused on Tesla, which recently added Superchargers to their navigation guidance (A brilliant move, to my mind). This time we're turning the spotlight to OpenTable.
I was intrigued to receive an email today with the subject line: "Explore restaurants with epic views in San Francisco". This is right up our alley! It led to the landing page screenshot above. I love that OpenTable is taking a more expansive look at their listings/restaurants. Sure, the food is important but who doesn't want to pair good food with an epic view?
This may seem subtle, but I expect more and more companies to lean into place-based marketing to differentiate their products and experiences.
By automatically including Supercharging stops along your driving route Tesla not only removes friction from the experience of driving one, but opens up the opportunity to capture even more of your money by defaulting drivers to Tesla-owned chargers. This is just the tip of the iceberg in terms of the potential for Tesla...
Maps on real estate sites like Realtor.com usually have great data layers. But the map is usually the only way to interact with the data.
If your data kit doesn't include contextual data about a location, you are going to miss a lot of the important factors that impact price. You could be leaving money on the table, or taking too much off. Either way, there's alpha to be had.